Sooch Brings You The Ultimate Shopping Experience

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A buzz is getting around faster than anything else. It's all about Sooch's recent and groundbreaking launch. Based in Cairo, Sooch is the first online retailer and fashion discovery platform in the Middle East. On Sooch, you will find top-notch fashion pieces finely curated from all over the region. They have an exquisite selection from the most sought after designers of Beirut, Dubai, Amman, Jeddah, Kuwait, and Cairo. Sooch ensures that each and every desirable luxury piece is stocked at their store, and that's just the beginning.

Photo: Courtesy of Sooch | www.soochfashion.com

Photo: Courtesy of Sooch | www.soochfashion.com

Co-founders of Sooch, Ali El Shenawy and Sherif Abaza, aim to support upcoming regional fashion brands by curating their unique pieces. As the first of its kind in MENA, Sooch create a new level of exposure and great reach for all brands, even international. Through their platform, Sooch offer content creation opportunities with multi-brands editorials, celebrity styling, and more to Middle Eastern brands. From anywhere in the world, one can buy their favorites from Sooch's wide array of stylish fashion picks and get them by their special DHL delivery contract that will reach any customer.

Photo: Courtesy of Mrs. Keepa | www.mrskeepa.com

Photo: Courtesy of Mrs. Keepa | www.mrskeepa.com

Between the many sophisticated labels, the brands available at Sooch include Maram, Mrs. Keepa, Arwa Al Banawi, Farah Hammad, TIYI, Talar Nina, Beau Voyou, Sadafa, Dima Jewellery, AMMANNI, and more. You can find the most stylish of these brand's clothing and accessories home at one place. Both men and women can definitely find their holy grail within Sooch's unmatched curations. Everyday, Sooch stocks with the trendiest pieces for you to have the ultimate fashion experience all one click away.

Photo: Courtesy of Sooch | www.soochfashion.com

Photo: Courtesy of Sooch | www.soochfashion.com

The talk of the town has been Sooch's pop-up store and its premium location at Sachi by The Sea at Hacienda. While vacationing at the beautiful summer getaway, all fashion-savvy ladies and gents flocked to this fashion paradise. Celebrity sighting news did not stop ever since the pop-up store opened this summer. Now, you don't have to worry about missing the chance to keep your summer wardrobe in tip-top status. Your summer wishlist will come to life all under one roof at Sooch's pop-up store. The perfect look has never been so close and easy to achieve.

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Photo: Courtesy of Sooch | www.soochfashion.com

Photo: Courtesy of Sooch | www.soochfashion.com

Sooch has made our wishes come true, whether on their website or at their pop-up store. Surely, Sooch is where you want to be this summer. Under their name, all the biggest names have united. Sooch is a regional first, yet it is already taking fashion beyond cultures and miles, exposing Arab brands that are quickly going global.


Exclusive Grail Content Youmna Halawa, Senior Editor