Jerry Lorenzo Is The Future Of Streetwear
Jerry Lorenzo, 42, is the star of streetwear at the moment and the mastermind behind the leading brand Fear of God. Famed for creating head turning looks for Justin Bieber, Jay Z, and Kanye West, Lorenzo is the big name for the A-List men, and also women, seeking all things hip, wearable, yet luxurious.
Delving back to Jerry's basics, we clearly see that Jerry took an unconventional road to the fashion industry. Jerry Lorenzo, the son of baseball player and coach, Jerry Manuel, started his career in sports agencies. Growing up, California born Jerry moved around West Palm, Florida and Chicago. He was not raised in a lavish setting but rather the family faced financial obstacles throughout his upbringing. At 32, Jerry moved to L.A, taking part in the nightlife scene and throwing parties under the name of JL Nights that attracted many of the city's elite. While managing baseball star, Matt Kemp, Jerry did some styling for him as well, which was where the idea of starting a fashion brand budded.
The motive behind Jerry's career shift was filling a gap he saw in fashion, specifically in streetwear, in which he couldn't find fashion that expressed him and his client Matt Kemp. And so he decided to take the lead and fill the gap himself. With no investors, no design team, no formal training in fashion, or even a clue about production in this industry, Jerry started the brand in 2012 with high risk but high faith in his goal. Despite being scammed several times and struggling at the beginning of his fashion career, Jerry went on working alone seeking to fulfill his vision.
Lorenzo's vision was shaped by a melting pot of inspirations. A paramount for Lorenzo's label is his faith since he sees himself as a religious man. In fact, the brand's name was inspired by a devotional book, besides including several direct references to The Bible in his designs, which brings streetwear much closer to faith and expression. Both Kurt Cobain and Allen Iverson, though different, have been Lorenzo's muses for long. Another inspiration for him is the 80s and 90s era which is apparent in the stonewashed denim, plaid, and loose silhouettes in his designs.
When it comes to style, Lorenzo brought streetwear to the Met Gala when Kanye West, one of Fear of God's early fans, wore the brand's ripped jeans to this significant fashion event. Speaking of Kanye, working with celebrities was the real game changer for Lorenzo's brand. Big Sean was styled with Fear of God's early pieces, the celebrated long tee. Big Sean later introduced Lorenzo's work to Kanye and now the rest is history. From then on, Jerry worked with Kanye on various memorable projects like Yeezus tour merch, Yeezy season, and Jesus Walks. This was the start of the brand's breakthrough which paved the way for further collaborations such as custom designing Justin Beiber's outfits for Purpose tour. Since then, Fear of God has never been the same.
All while building up the streetwear empire, Jerry was starting a family. Now husband and father of three, Jerry Lorenzo cherishes his family, faith, and his own fashion not anybody else's. Never making fashion shows, not caring less about seasons, he surprised us all and proved that one can get by his own way. Fear of God has gone a long way by now, having released their sixth collection at the end of 2018 and presenting us a massive collaboration with Nike which yielded matchless results as seen by the hyped air sneakers.
Family man, believer, self taught designer, influencer, and pioneer are all words that Jerry Lorenzo's name brings to mind. Redefining streetwear, Jerry stays true to his promise of impacting society and culture with his fashion, for he makes streetwear a larger entity and connects fashion to areas that have long remained untouched by the likes of him. Surely, not everyone takes a home grown brand that sells trackpants and hoodies and turns it into a worldwide luxury like Jerry Lorenzo does.
Exclusive Grail Content Youmna Halawa, Senior Editor